Client : Checkmate Horse Club
Checkmate Horse Club
Project Overview
Checkmate Horse Club, established by Thailand National Team athlete Dhewin Manathanya under the Thailand Equestrian Federation (TEF), sought to build a digital presence after relocating in 2017.
The goal was to create a brand and communication strategy that showcases the club's facilities and expert instruction while fostering a welcoming environment and inspiring new riders.
My role includes:
1. Content Creation
2. Establishing a responsive bilingual website
3. Optimizing SEO
4. Creating engaging social media presence
Results
1. Achieved 1st page Google ranking within one year, with no paid ads.
2. Doubled the number of Instagram followers with an engagement rate of 6.5%.
3. Increased the number of new riders, both domestically and internationally, by an average of 20% each year.
Web Design
The design drew inspiration from chess, incorporating squares and alternating colors reminiscent of a chessboard, aiming for simplicity and friendliness.
Mobile Version
Ensured the website is mobile-friendly and compatible with different devices and screen sizes.
Social Media
Managed Facebook, Instagram, YouTube, and Line. Each platform serves distinct purposes:
1. Facebook: Broad advertising
2. Line: General communication with customers
3. Instagram: Fostering team spirit and community engagement
Advertising Media
Developed social media posts, GIFs, and video clips to promote the club.
