"You understand the fact that they [Coldplay] are very charity-driven... I really enjoyed how you also look outside the specific world of Coldplay, and included other eco-friendly brands like Katherine Hamnett... I really enjoy the suggestion of having Coldplay with second-hand instruments that would be sold and donated to charity. I doubt if they would do it but that's a very nice idea. Some other things I like is how you tier the purchases of experiences. You've made it clear that each tier will have specific benefits. That's exactly what I wanted to see." Tiago Correia, Global Digital Business Development Strategist, Warner Music Group