Client Brief
Nareebake, an independent bakery known for its homemade croissants made with authentic French butter and a hand-rolled technique, aimed to create visually appealing and engaging promotional materials for the holidays. The project involved designing a leaflet and producing a video to highlight their unique products and attract more customers.
My Roles
1. Leaflet Design: Created an eye-catching leaflet featuring Nareebake’s holiday offerings, emphasizing the authenticity and quality of their croissants.
2. Video Production: Developed a promotional video showcasing the handmade process and the festive holiday products, aimed at driving customer interest and sales.
Outcomes
1. Increased Holiday Sales: The promotional materials effectively highlighted Nareebake’s unique selling points, leading to a noticeable increase in holiday sales.
2. Enhanced Brand Visibility: The engaging video and attractive leaflet boosted brand visibility, drawing more attention to Nareebake’s products during the holiday season.
3. Customer Engagement: The festive promotion fostered greater customer engagement, with many appreciating the emphasis on handmade, high-quality products.
This project successfully combined visual design and strategic marketing to enhance Nareebake's holiday sales and customer engagement.
