Smoll : A Dog Walking App
The Problem
Dog owners often need help walking and caring for their dogs, but trust is a major concern when hiring someone for this responsibility. The challenge was: "How might we design a trustworthy dog-walking application?"
User Research
I conducted interviews with dog owners in Bangkok by asking the following questions to empathize with the users:
Q1. Have you ever used a dog-walking/sitting service?
Q2. What do you usually do when you have to leave your dog?
Q3. Are you open to the idea of using a dog walking service for assistance?
Q4. Under what conditions would you consider using a dog-walking service?
Q5. What are the most important qualities you seek in a dog walker and the services they provide?
A user persona is then developed to guide development.
User Flow
Designed a user flow to map the complete booking process for a dog walker, emphasizing ease of use.
Wireframes
Built high-fidelity wireframes to showcase key in-app features.
Usability Testing
Conducted usability tests with Maze, focusing on five key tasks: signing up, booking a dog walker, contacting another dog owner, completing and rating a walk, and booking a recurring walk.
Identified issues with the booking process due to misclicks on the home screen, leading to A/B testing.
Iteration
A/B testing showed a preference for design B, reducing misclick rates from 57.4% to 13% and decreasing task completion time from 78.8 to 16.9 seconds.
Results
1. Improved booking process based on user feedback.
2. Enhanced user trust and satisfaction through refined design and functionality.
